Why The Best Marketing… Isn’t.
I don’t know about you, but there are some types of marketing that I find just plain annoying. Some TV commercials are ok, and then some look so unprofessional, poorly planned, and just plain BAD. So what makes the difference? Ultimately, it comes down to what your focus is. There are two things you can focus on with your marketing.
1) You can focus on making the best possible product that meets a very specific need in the market, and then telling people about it.
2) You can analyze the data, crunch the numbers, come up with a product that should make you a million bucks, and then employ the latest in persuasive science to get people to buy it.
The thing is, people can recognize what kind of marketing you’re doing from a mile away. And I don’t know about you, but I sure don’t want to buy something that someone invented just to make them money. I want to buy something that was made because it will benefit me somehow. That’s why the best marketing really ISN’T marketing… it’s just spreading the word about a good product. What message does YOUR marketing portray?
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