Why Having A Simple Website Isn’t Enough

New York Times Website, 1996
In the old days of the web, every web page was pretty much the same. Flash animations, scripting, and even graphics were few and far between because of bandwidth and technology limits. Now, all that’s changed. Internet speeds just keep getting faster, and graphics, flash, and internet applications are becoming more and more widespread.

In fact, so much has changed that a simple HTML website just isn’t competitive anymore. People expect a site that’s updated regularly and often, that has maps, a search bar, and cool interactive menu.

If you’re selling something, they expect to be able to check out quickly and easily, with the site doing everything possible to make it easier for them. Users expect user reviews, ratings, and “people who bought this product also bought” listings for each product.

If you write a blog or an information site, people expect to be able to comment or leave some sort of feedback on the information you provide.

 

The days when a simple HTML web page was enough are gone. Is your website still in the dark ages?

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