What does the web mean?
by Alex WillemsmaWhat does the internet mean?
A quick google search
will turn up several definitions, all along the same lines:
Internet: A global network; an interconnection of large and small networks around the world.
Now, that may be what the internet is but that’s not what the internet means. When you think of the internet, do you think of a network of computers that spans the entire world? That may be part of it, but that’s definitely not all the internet is. The internet means much more than just a global network. The internet means easy, immediate access to anything. It means communicating with friends and family around the world in the blink of an eye. It means ordering what I want in 5 minutes from my office chair, and either downloading it right away or having it delivered a few days later.
If you’re in business and have a website, how does your website match with this “instant gratification” definition of the internet? Are you helping people find what they want, when they want it? Or are you trying to sell them something they don’t want? Does it take them a long time to find what you sell — or worse yet, to buy it once they’ve found it? Do you even know what your customers want?
In order to be successful online, you have to understand how people see the internet and work with them. Help them find the information they want quickly, easily, and simply. Make your product available to the people who are looking for it, but don’t annoy those who don’t. Interact, communicate, and listen.
What definition of the internet does your website follow? Are you still looking to reach everybody? Or do you provide exactly what a small niche is looking for?
Tags: advertising, ecommerce, internet, Marketing
