Virtual “Hang Out Spots”
Where does your target market hang out?
Different markets spend time in different places, both online and off. With the advent of the social web, it’s now easier than ever to reach people where they spend a lot of time… but do you know where to look?
YouTube is loved by young people and teens, but few people who are out of highschool spend much time searching the site for the latest cool videos to watch.
Likewise, Facebook’s user base is mostly highschool students, college students, and young adults.
While I won’t argue that both Facebook and YouTube can be great potential marketing opportunities, I would suggest first thinking about who you are trying to market TOO. If your message is great for college students, then by all means, get an ad on facebook. If your target market is teens and pre-teens, make a super-cool YouTube ad. But if your ad is targeted at working class parents or baby boomers, YouTube and Facebook probably aren’t going to show a very high ROI.
The social web has more than anything divided internet users into groups. Different people use different services and get their news from different places. Different demographics spend their leisure web-surfing time in different places. So before you spend a ton of money on the next hottest YouTube vid, do some research into where in the online universe your target market hangs out, and advertise there.
You’re almost guaranteed a better ROI than just taking shots in the dark.
Tags: facebook, social media, social web, youtube
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