U-Turn: How NOT to write a business blog.
Time to turn this blog around!
This blog post starts with a confession: I haven’t been doing a very good job with this blog. In fact, I started it for all the wrong reasons. I started this blog because everyone always said that blogs were great ways to drive traffic to a website, and that every online business should have one. Well, it’s true that blogs can be good for business, but it is not true that every online business should have a blog.
You see, a blog is only good if you write about things you’re passionate about — if you really believe in your message. If you start a blog and write about a topic just because you want to reach a certain market; well, you won’t get very far. Your desire to post just won’t be there. Soon your blog will be just one of the hundreds of stale, unread blogs littering the internet today.
Case in point: This blog. I’ve been writing about stuff (or trying to write about stuff) small business owners can do to succeed online, drive traffic to their sites, etc. The problem is that I’m not a marketer, and I’m not a life coach. I’m a web developer. Marketing and coaching are not my interests, but building really cool websites that do amazing things is.
So, here’s the deal. Starting today, I’m changing the focus of this blog. No more will it be about marketing, SEO, or internet strategies. Instead, I will be writing about breakthrough programming projects, amazing web designs, and neat new plugins. Don’t worry, this isn’t going to be a geek-only, code-in-every-post blog either. There are plenty of those. Instead, I will try to explain what’s going new and exciting in the tech end of the internet world in non-technical terms for everybody else.
Watch this space, new posts coming soon!
Tags: Announcements
Or, Subscribe with your favorite feed reader!
