Rant About The Social Web
Monday, April 14th, 2008Everybody is talking about social bookmarking, social media, social networking, etc. So what’s the key word in all those names? It’s SOCIAL. Marketers: Remember that!
The whole idea of the social web is that everyone is involved, and everyone can make their feelings heard. As a marketer or business man, this sounds like a dream come true. Countless opportunities to get your message heard! Just don’t forget that the social web works because it’s a two way street. You get to say what you want to say… but then everybody else gets to say what they think of it. If what you offer isn’t up to par you’ll be ignored, or maybe even labeled a spammer.
Now maybe people are quick to judge. But in the social web, nobody really cares. All it takes is one person who’s ticked off enough to write a negative review, and suddenly your integrity is in question. In the online world, one negative review can and WILL be seen by many, many people thanks to the power of Google.
So by all means, enter this strange new world of social media and spread the message of what you do. Just be careful how you’re presenting yourself. Give me a great product at a good price and I’ll sing you’re praises to the world. But if you rip me off, I’ll gladly trash your reputation forever.
Ye Have Been Warned.

