Why You Should Know What You Want.
Wednesday, February 27th, 2008When you’re looking to have a new website created, you likely have some idea of how you want it to look. Maybe you have a few colors that you’d really like to see used, or a particular look or feel you’re going for. Or, maybe your business has a very distinct theme you want to portray, or you just like one of the competitors sites, and want something similar. The point is that few people go into getting a new website with no expectations whatsoever.
With this in mind, when you’re in the market for a new website, take a look at a variety of sites a designer has created. Are they all very similar? This could be a potential turn off — he/she may be unimaginative. Also, look around the internet and find several sites that catch your attention, whether for their look and feel, navigation, colors, or other feature; and make a note of them.
If you’ve done your research before contacting a web designer about your new site then you will be able to give them a much better idea of what your vision for your new site is right of the bat. This can dramatically lessen the time spent discussing ideas and mockups, and result in your site being finished that much sooner. It can also potentially save you money, if your web designer is being paid by the hour.
Doing your research when looking for a new website design may seem like extra work that the designer should be doing, but it truly isn’t. After all, the designer’s job is to make YOUR vision a reality, not theirs. If you don’t give them a solid foundation upon which to build then chances are that not only will the design take longer, but you will find that it just isn’t quite what you’d hoped your new website should be. When know exactly what you want, and have examples to back it up, however; you are giving the designer a firm foundation from which to build, and your chances of satisfaction are much greater.
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