The Phone Book Is Dead
No matter what business you’re in, Google is the reason you should have a website.
As a business person, you are in business to make money. In order to make money, you need people to find you. How do you do that? Do you put up a sign, buy classified ads, or put your name in the phone book?
News-flash: I can’t even remember the last time I looked up ANYTHING in a phone book. I don’t even know if I have one.
When I want to find someone, I use Google to look them up online. If I want something and don’t know where to buy it, I look it up online. And I’m not alone. Why do you think the record companies are struggling? 99% of the time, I find what I want ad then buy it from whoever owns the website I found it on.
If you don’t have a website, you are choosing to ignore everyone who does a Google search for your products or services.
That doesn’t sound like good marketing to me.
Tags: google, Marketing, online marketing






