LOLCats & User Interaction
One of the greatest things about the internet is that it allows you, the business owner, to instantly recieve feedback from your marketplace. In fact, sometimes allowing users to contribute to your blog, website, or business directly can lead to some pretty unique situations.
The classic example of this are “LOLCats”, such as this one:
Click for more animals.
For those who don’t know, the website ICanHasCheezburger.com encourages users to write funny captions to pictures of animals, politicians, and other things and then upload them to the site for everyone to enjoy. The result? A constantly updated site with lots of traffic and (I would imagine) lots of impressions on the ads in the sidebar.
I’m not saying that the ad revenue is the only thing that can benefit from powerful user feedback. Indeed, any website that can provide an engaging user experience will not only receive more visits than a dull, static one, it will be remembered much better by those who see it as well.
As a business owner, it’s worth considering how you can reach out and engage your web audience in such a way. Blog comments, polls, and feedback forms are really only the very simplest of feedback devices. How can you make your website and ultimately your business more engaging, exciting, and memorative to your online audience? Maybe it’s with a simple game or puzzle, or maybe by allowing them to “design” a customized version of your product just for them? Maybe you sell a very unique commodity and can represent on your website exactly how many you have left… and show in real time when someone buys one?
The internet gives you options that were truly impossible before. Your audience can now interact with your business in real time and can actually contribute to your website or your product. Don’t pass up that opportunity!
Tags: interface, user interaction
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